3 Ace-in-the-Hole Ways to Become a Master Affiliate Marketer

Becoming an affiliate marketer is one of the best ways to bring in a little (or a lot) of extra income for yourself depending upon how much work you put into it. An affiliate is someone, like you, who signs up with an affiliate program to sell products and services that are provided by other companies. When you make a sale, depending upon the affiliate program, you can make a percentage of the commission from the sale or you can earn a flat dollar amount per sale.

When you’re first researching companies to become an affiliate of, you’ll want to keep in mind a few things:

  • Be familiar with the product or service you’re promoting. This will give you an edge over other affiliate marketers who aren’t as well-versed in the product or service you’re offering.
  • Understand the terms of the program. Each company has different terms when it comes to what they’ll pay you and how often you’ll receive a check from them.
  • You’ll be able to better suggest the product or service if you yourself have used it. If you can afford to purchase the product first this will also give you an upper hand over other affiliates since you’ll have information that they themselves didn’t bother to find out.

Being an affiliate has many advantages as well. You don’t need to keep an inventory yourself and you don’t have to deal with any support issues that arise from the sale of the product. Your only job is to promote the product.

But, being an affiliate does not mean that you simply rush out and start plastering advertisements everywhere online. People appreciate real content. This ties into you knowing the industry the product is in that you’ll be promoting. You’ll be able to write quality content about the industry and then offer suggestions to your site visitors as to what products you recommend.

The more content you have, and the more you update your website with information about the industry, the more you’ll create a following of people who trust you. And the more people trust you, the more likely they are to buy from you.

Your first stop should be to locate those products and services you’ve used and have liked in the past. Once you have located these, visit each of the product sites to see if they have an affiliate program that you can join and if so, sign up.

Once you have your affiliate link, start writing information on your website about this product. Since you’ve used it in the past, you can offer great information and detail that most other affiliate marketers won’t bother to share and this could mean a huge boost in revenue for you.

Rumor has it…

…that ClickBank is currently working on adding physical products to their arsenal in addition to downloadable products along with a few other language & currency updates.

Stay tuned…

Don’t Lose Your Shirt With Google’s AdWords “automatic matching”

When the automatic matching feature of the Google AdWords program initially launched, there were plenty of folks who sang out “foul!” at Google.  When you understand how this works, you’ll understand why so many people were upset.

If you have a daily budget set up with AdWords, the new Automatic Matching feature will find new keywords for you that were NOT originally listed within your keyword list so that you use up your budget for that day.

A little sneaky in my opinion.

Here’s what this means for you if you’re an AdWords advertiser.

Let’s say you run a campaign promoting Eco-Friendly Shopping Bags.  You’ve done your keyword research, entered these keywords into your AdWords campaign, and set yourself a budget of $20 a day.

Near the end of those 24 hours, you may have only used up $14 of your intial $20.  So, to “speed up” the process and be sure you use that entire $20, Google’s “automatic matching” feature (and I use “feature” very, very loosely), may throw in other words related to your product which could be shopping, purses, bags, etc.

You can see why this would cause quite an uproar.

Now, rest assured, this “feature” isn’t available to everyone yet.  They’re currently in beta with a very select few advertisers which in turn will give them feedback on how to improve the system.

I’ve heard both sides of the argument on this one – some are incredibly happy with it and think that it will improve their campaigns significantly while others think it’s just another way for Google to make a quick buck.

Personally, until a lot of folks who are using the beta (I’m not), ring back and let us know how it works for them, I can’t make a fully educated decision.

That being said however, I do my personal keyword research extremely carefully and the keywords I choose for any campaign I run are extremely targeted and researched before I add them to AdWords.

It makes me nervous to allow a company who obviously has a vested interest in the success of the program to allow them to make decisions using my personal money.

You would have to have a LOT of trust in Google that they will always choose the right keywords to help you in your business.  For me, that’s a little hard to swallow especially considering their HUGE stock price drop this year – http://finance.google.com/finance?client=ob&q=NASDAQ:GOOG.  Are they cooking up ways to make more money?

If it sounds as if I’m a little pessimistic on the whole thing you’re absolutely right.

In Google’s defense, they do offer an “opt-out” option for this feature but, from what I understand, if you are an AdWords advertiser, you’ll automatically be opted-in first and then have to subsequently opt-out.

This is great if you’re knowledgeable about the new feature, but if you have no that it even exists in the first place you’ll be sitting there scratching your head wondering how you’re breezing through $20 a day so quickly.

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