Yahoo’s Site Explorer Going Away … Soon
Filed under: Affiliate Marketing, Internet Marketing, Local Online Marketing, Marketing, Niche Marketing, Online Marketing, Ranking, seo
Back in July of 2011, Yahoo! announced that they’re going to be shutting down their popular Site Explorer tool used in the past by many website owners to help determine the link popularity of their competitors.
This is largely due to transitioning to the Microsoft search platform.
Once the transition is complete for all markets (it currently is complete for the US, Canada, Australia, Brazil and Mexico), they’ll shut down the Site Explorer Tool.
The Site Explorer API has fed many websites data for years so it will be interesting to see how it pans out for many of them. That said however, there are multiple “independent” sites out there (independent meaning not search-engine related), that will get this same kind of information for you and Majestic SEO is one of those companies.
Majestic SEO has their own “Majestic Site Explorer” something that they’ve worked on for years and now that Site Explorer is heading into the technology graveyard, you can bet that many people will be transitioning themselves to the Majestic tool.
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Inside Google With Amit, Ben, Matt and Danny
Filed under: Google, GooglePlus, Internet Marketing, Marketing Strategies, seo
On August 3rd, 2011, three members of Google came together along with Danny Sullivan to talk about Google and search at the Churchill Club.
This hour and a half long session gave some really good insights into what Google is looking for when it comes to web pages, and there are truly some great nuggets of information given away for free here. If you are interested in learning more about how Google indexes pages, why some pages get to the top of Google more than others and more, I highly suggest that you watch the video below OR view the transcription which I had done for you.
Note that the transcription is located on a separate (very nondescript) page here at KristineWirth.com simply because it is so long.
What is the rel=author attribute with Google?
Not too long ago, Google announced that they would be using the rel=”author” attribute on links. So what does this mean to you?
Well, this means that you can attribute all of your work, your own writing, your own blog, everything that you create can be attributed back to YOU. This is especially helpful if you’re worried about someone stealing your content and claiming it was their own. By using this attribute in all places that you contribute content, it will be credited back to you, the original author.
So how does this work?
Well, let’s take a look…here’s one that has a photo of Danny Sullivan next to it:
This is a link to his personal profile on Google+. But, it appeared in my search results after searching for an article that he wrote on Search Engine Land.
This is how rel=”author” works. It attributes your identification from your Google profile to content that you have personally written.
In order to implement this yourself, you can take a look at the help file at Google to get more detailed insights, or if you’re in a hurry, follow the instructions below:
- First, you’ll need to create a Google Profile which now redirects to Google+.
- After you fill out the basic information about yourself, you’ll want to be sure that you add your websites into the “Links” area of your profile.
- Note that when you upload a picture of yourself, this is the default picture that will be used when identifying you in the search results after you’ve implemented the rel=”author” attribute to the link on your site (see below).
In order to attribute yourself as the author of the content that you write, you’ll want to add the following to your own site:
<a href=”[your Google profile link goes here]” rel=”author”>Your Name or other information here </a>
Following both of these steps; 1) adding your site to your Google profile and 2) adding the link to your site, creates a loop that identifies YOU as the TRUE author of the content.
Google is starting to pay attention to these links within content and has even hinted that it will eventually be a part of the ranking algorithm.
Not to mention, that by using this attribute, your photo will appear in the search results making the content you created stand out from the crowd – this alone is worth adding it to your site and creating that Google profile.
For more detailed information, see the video below:
