In essence Chris, the author talks about how, especially if you’re new to affiliate marketing, that first sale can’t come fast enough.  Once someone realizes the potential of affiliate marketing, the very first thought that generally goes through your mind is one of “how quickly can I make a sale?”.

But oftentimes, if you’re just learning the ropes, it can be a frustrating process.  There is after all, so much to learn not only about affiliate marketing but about getting traffic to your site using SEO and/or PPC, understanding email lists, and most of all, understanding that the $1 you make today could be $10 in your pocket tomorrow if you’re willing to have a little patience.

As Chris mentions (and is often the case) most folks who put forth the time and effort learning all of the ins-and-outs of building and marketing their site want a site visitor to purchase something right now!  And in the event that they don’t, most new affiliate marketers consider the potential site visitor a waste of time and/or the product they’re promoting to not be worth the virtual paper it’s printed on.

The fact is, all marketing, takes time.  Especially affiliate marketing.  And there are so many new affiliate marketers who want the money in their bank account today and don’t want to have to wait for that money to come rolling in; they see a super-affiliate create hundreds of thousands of dollars if not millions in sales every year and instantly expect to be just like that person.

Patience, especially in affiliate marketing is a huge virtue, and it will make the difference between $100 today or $1,000 in six months.

This is a very well-written piece and I highly suggest that you take the time to read through it all.  Especially if you’re brand new to affiliate marketing and feel as if you’re just not getting anywhere with all of the hard work you’ve put in so far.

It’s an excellent read.

A dollar today or ten tomorrow?  The difference between short term and long term sales