Stats on Facebook Users Any Marketer Would Love to Have

Because there are so many people all over the world who use Facebook on a daily basis, there are certain patterns that users tend to follow; makes sense right?  If you’re a marketer, these patterns can help you considerably when it comes to knowing who to market to and when.

What Facebook did is look at the use of certain words in status updates as well as how people responded to those updates.

What’s interesting about this study is that Facebook found that the younger a person, the more they swear and refer to themselves more often such as I, me, and my.  They also tend to talk about school more often (which is no surprise really).

Older people tend to talk more about their families, use more prepositions and articles and refer to others more frequently.

What I found most interesting is that people tend to be more positive in the morning hours and tend to get more negative as the day goes on.

Additionally, those status updates that are more positive in nature receive more “likes” than do those that are negative.

The take-away from all of this, as a marketer, is to study how people are using their status updates, what words they’re using, and to take a cue from “likes” as to how people respond to the updates themselves.

You can read the entire study at Facebook along with additional graphs and explanations.

A Free & Generous Gift…

Recently, Clayton Makepeace, a world-renowned copywriter, had a live conference in which he taught you the same secrets he uses in his business and this is all something that we can use in today’s wiley economic times.

What’s so surprising is that Clayton recently brought in over $2.3 million dollars in the past 30-days for one of his clients using this strategy and the unbelievable thing about this promotion was that it was for a client who is in THE FINANCIAL INDUSTRY! Which makes it even more incredible.

If you run a business or intend on doing so, you’ll want to listen in to this 100% free call. Carve out some time and take some notes – you’ll be so glad you did.

You’ll have to register, but once you do, you’ll get instant access.

http://webcast.streamlogics.com/audience/index.asp?eventid=50074403

- Kristine

TST