Using Product Recommendations To Increase Your Bottom Line

Posted by kristinewirth on January 2

In affiliate marketing, there are many ways that you can increase your earnings and one way to do so is by product recommendations.

Many marketers already know that one of the most effective ways to market a product is to use product recommendations.

If you’ve built up trust with your website visitors, then they’ll be more than happy to check out any recommendations you offer but you need to tread carefully. If you all of sudden start promoting everything under the sun by recommendation, your credibility will wear very thin. This is especially true when recommendations look exaggerated and don’t hold much water.

Don’t be afraid to mention things that you don’t like about a product or service. Rather than say people away from the product, your honest opinion will make your recommendation more realistic and will in turn, increase your credibility.

Furthermore, if your visitors are really interested in what you are offering, they will be more than delighted to learn what is good about the product, what is not so good, and how the product will benefit them.

When you do recommend a product, some things to keep in mind are:

Keep your recommendation true and factual. If you have indeed used the product, then say so, tell them what you liked and didn’t like about the product. If you haven’t used the product, then don’t lie and say that you did.
If your visitors feel that you are indeed an expert in your niche, they are more inclined to make a purchase based on your recommendation.

One way to help establish your expertise in a certain area is to show proof that what you are promoting in fact works as it says it will. Offer unique and new solutions that your visitors couldn’t get anyplace else and display testimonials and endorsements from well respected people in the same field.

Whatever you do, don’t hype up anything. It’s far better to remain low-key and confident than to scream for attention by stating things like “BEST PRODUCT ANYWHERE!” or “Never Before Seen System Makes You Thousands!”. Not only does this scream hype but it also sounds incredibly unprofessional.

Remember as well that your site visitors are not stupid. They are most likely experts in their field and already know a few things you do. If you can back up your claims with hard data and facts, they’ll gladly pull out their credit cards and pay whatever amount you’re asking. If you can’t back up your data however, they’ll know that they can simply go someplace else (most likely your competition) and find a better product there.

Another thing to remember when recommending a product is to offer up some promotional freebies. People typically expect to get bonuses and freebies with a product that you own but rarely do they receive them for affiliate products. Offer up some freebies or even give out relevant and useful information about the product your recommending.

It’s also important to test the product and the product’s support. You don’t want to be caught promoting a piece of junk. Now, obviously you can’t test out absolutely everything but other’s have. What do others say about the product that have used it?

Additionally, if you aren’t quite sure how to recommend a product or have no idea what to actually say about the product, check out your competition. What are they doing to help promote the product? Who is advertising the product in Google AdWords for example and how are they doing it? Remember to keep your mind open for new ideas that you haven’t yet thought of.

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